Our Commitment


It all starts with artistry.

Although our declaration to the dental profession is “It’s time to expect more...”, superb artistry will always be our foundation.We’re one of the few labs in the country regularly invited to participate in—and to help develop the curriculum for—many respected, post-graduate courses.

Through consistent exposure to the latest products, chairside evaluations, prep procedures, techniques, materials, and seatings, our ceramists constantly hone their craft—and at the same time, provide meaningful contributions to our profession. It truly makes a difference in their ability to create the finest restorations and veneers available.

We encourage clients to develop personal working relationships with our ceramists. We publish their names with case studies on our website to help you get to know their styles. Over the years we’ve proven that one-to-one relationships build tremendous bonds of trust that save dentists time and hassle.


Processes mean consistency.

How are our processes relevant to what’s important to your practice? Every time we develop a process we ask ourselves, “How can this lighten our client’s burden?”Whether it’s enjoying uncommon ease in submitting a complex case, or the confidence your office feels in scheduling patients (knowing their restorations will be on time), our processes help you run your practice more effectively. And that’s good for both of us.

Occasionally, a complex dental restoration can be problematic. There are many variables—and sometimes a particular step won’t go exactly as we both planned. The important question is, “How does your lab communicate with you to resolve these occasional hiccups when they arise?” We’re second to none when it comes to communicating with our clients. You have our word on it—we always do everything in our power to solve even the toughest cases smoothly and fairly.

We’ve built our business on attention to detail. Forty years of experience has taught us that focusing on the little things inevitably keeps the big things on track—beginning with exactness in following your directives.


Relationships are the difference.

Henry Ford said, “If I had asked people what they wanted, they would have said ‘faster horses’.” We’ve assumed a leadership position in redefining dentist/lab relationships.

Your Lab as a Technology Consultant

What about product research? If your lab partner is scared to death that if you purchase a CAD/CAM system they’re going to “lose an account,” how can they seriously help or advise you and objectively evaluate the best options for your practice? They can’t.

On the other hand, wouldn’t it be helpful if your lab—knowing your practice intimately—could help you make the best technology decisions for your practice, based on their depth of experience with other practices? After all, a great lab relationship means you’re ultimately working as a team to provide the very best for your patients.

Perhaps a CAD/CAM system DOES make sense for your practice, and if so, wouldn’t it be nice to have help to determine which system may be best for you (besides listening to the sales rep)? Or, perhaps a CAD/CAM system DOESN’T make sense for your practice, and there are a dozen reasons why (reasons you’re unaware of, and the sales rep will never mention).

In a number of cases, we’ve had clients make substantial equipment purchases that they’ve later regretted. Had they solicited our opinion first, we could have referred them of other dentists who regretted making that same decision.

In other cases, we’ve HELPED dentists make substantial equipment purchases that they absolutely love. Many of these systems are compatible with systems utilized in top-quality dental labs, enabling them for example, to eliminate the need for physical impressions. In still other cases, we’ve been able to steer dentists to slightly used equipment at a big discount.


Your Lab as an Information Resource

Simply stated, top-quality labs are horribly underutilized as a trusted resource for dental practices. On a monthly basis we see dozens of situations that an average dentist may only see once or twice a year!

I’m certainly not suggesting that we have all of the answers—but, we do get to see a large variety of interesting and complicated cases each month. We have opportunities every day to consult with, and brainstorm with, many of the most reputable dentists in our profession. We learn a lot. We help a lot. It gives us tremendous personal satisfaction when we help our clients solve difficult cases. We look forward to the chance to suggest solutions that the dentist may not have considered. We look forward to those times when we can help. It’s what gets us out of bed each morning!

Regardless of which lab(s) you work with, why not take better advantage of this resource?